Yes, “practicing safe sets” may be a silly saying, but being safe on set is of the utmost importance to any respectable creative director or producer – and don’t let anyone tell you differently! While The Social Bar is a digital creative and social media agency, there are often opportunities in which our work goes outside of the daily, static social posts for your brand. When given the opportunity to film content, both scripted and candid, there are a few important rules we keep in mind to ensure that everyone involved is treated with respect and that their best interests are at the forefront of our work.
Have a Plan
First and foremost, the director and producer of the shoot should have a detailed plan on what will be shot that day, who will be doing what jobs, and how long the shoot should approximately run – just to name a few key details. This plan will guide the shoot and all involved so that everyone is on the same page and time is being used as efficiently as possible.
Director Spike Lee on the set of Do The Right Thing, 1989
2. discuss Potential Problems
In addition to the planning aspect, you and your crew should be meeting multiple times before you begin shooting any content. In these initial meetings, there should be discussions on what could go wrong. While this isn’t the most uplifting facet of creating content, problems need to be discussed. When something inevitably goes wrong (trust me, there are always a few hiccups), you will be prepared to tackle them with grace.
Director Greta Gerwig on the set of Barbie, 2022
3. Provide Nourishment
Your talent and crew are happier when they’re fed– plain and simple. If you are asking their labor for multiple hours for multiple days, the least you could do (in my opinion) is have a few snacks and water provided. Not saying that these snacks have to be expensive or extravagant, but the extra effort goes a long way.
The Sound of Music set, 1964
4. Check In Often
Taking the time to check in with your crew is one of the easiest ways to practice safe sets. By using a few seconds of your shooting schedule to ensure that everyone is comfortable and understanding the material, you’re not only being kind, but you’re giving your crew a reason to work with you again.
Ultimately, these are extremely simple acts you can do on your set; however, their impacts will have a lasting impression on everyone you work with. It doesn’t take an abundance of money or time to maintain a safe set – all it takes is a good attitude and a willingness to work hard.